Dong Mingzhu Provides Guidance on Export at Canton Fair(30839)

Dong Mingzhu Provides Guidance on Export at Canton Fair

On October 19^th, the President of Gree, Ms. Dong Mingzhu visited Gree's Booth at the 2008 Autumn Canton Fair (the 104^th Canton Fair) with the accompany of Li Wei, General Manager of the Export Dept. and Chen Zhian, Vice General Manager from the same department to provide guidance on how to carry out export more effectively.

This was the first Canton Fair after the reform. Canton Fair used to be held in two phases, and now it is held in three phases. Compared with the same period of last year, this year saw a remarkable decline in the number of overseas guests due to the negative impact of various factors including the "financial tsunami", but this did not affect Gree's passion and transaction volume at the fair.

This time Gree has a two-layer booth of over 300 square meters which exhibits over 200 selected products including household air conditioners, commercial air conditioners and small home appliance. The "air source heat pump water heater" placed at the center attracted the attention of many potential customers due to its various advantages such as energy saving, environmental protection and user safety, etc.

When visiting Gree's booth, Ms. Dong asked clerks from export department to give her detailed information on guests attending the Canton Fair, overseas market condition, personal opinions on style design of the booth and sample demonstration. She encouraged sales clerks not to be daunted by the current sluggish export environment, and make full use of Canton Fair as a platform to sell Gree products to global market. Dong also pointed out that the booth must designed in such a manner as to emphasize Gree's corporate culture to touch the heart of potential customers in order to win business opportunities. She also said the products on display must be promoted around the world simultaneously. She said it was important to convey the product with an image of "being professional, innovative and leading-edge". To the products promotional materials, besides the various innovative features displayed in a detailed and eye-catching manner, she also stressed the importance of flexible incorporation of on-the-spot demonstration of various forms to let customers fully understand products' performance.

Dong stressed that in the era when "energy saving and environmental protection" is championed around the world, the company must step up its efforts in promoting energy-saving and environmental-friendly products to more customers. Only by doing so can Gree live up its reputation as the leader in the refrigeration industry, and only by doing so can Gree honor its commitment to the global environmental protection cause.

During the visit, Dong was "caught" by a TVS journalist. At the sincere request of the journalist, Dong agreed to have an interview during which she offered her unique insight into how Chinese home appliance industry can weather the storm of the global economic downturn and what strategies Gree was preparing to take.

According to statistics, during the brief 5-day period of phase-1 Canton Fair, already several hundred overseas customers visited Gree's booth and discussed their intention to cooperate. Many new customers even went all the way to Zhuhai just to have a look at Gree's park-style factory.

Dong Mingzhu Provides Guidance on Export at Canton Fair

Related News

Photos

trade

market

finance