Jackie Chan Advertises for Gree

Write: Shylock [2011-05-20]

Jackie Chan Advertises for Gree

Published on JARN April 2010

China s leading air conditioner manufacturer Gree recently invited international super-star Jackie Chan as Gree brand representative. This is Gree s first advertising experience to work with movie stars. A series of TV advertisement is now on show in China s mainstream media.

It is said that the superstar advertising is part of Gree s international strategy. Gree products have been exported to over 100 countries and established some reputation globally. It hopes Jackie Chan s healthy and active image, as well as his global influence, will help bridging the communication between the Gree brand and international consumers, and impress the consumers with Gree s ability to design and create products.

As China s leading AC manufacturer, Gree s new advertising initiative signifies China s will to transform from Made in China to Created in China , and transfer that message globally.