Successful Completion of Press Conference for Midea China Classic

On 18th June, the press conference for 2009 Midea China Classic was held at the Royal-Orchid International Golf Club in Shunde, Guangdong. Midea announced that this event would be held at this Club from 15th to 18th, October, and this event would be included into the system of ONE ASIA Classic Series , for a total prize of US$500,000.00. At that time, 156 top golfers from the tournaments in Asian-Pacific region such as Australia, Korea and Japan as well as China will participate in this event. Dong Xiaohua, Director of the Brand Management Department of Midea Group, Xu Deli, Vice Chairman of the China Golf Association and Guangdong Golf Association, Yang Jie, Minister of the Sports Department No.4 in the Small-Ball Sports Management Center of the State General Administration of Sports, Ben Sellenger, special commissioner of ONE Asia Classic Series , and famous Chinese professional golfers Zhang Lianwei and Liang Wenchong attended the press conference.
Midea s brand image improved by the golf international event
The finanicial crisis will be the history, and many strategic issues for the future development should be considered now. To overcome the financial crisis and win the future, stronger brand support is needed. said Dong Xiaohua, Brand Director of Midea Group. Mr. Dong also told the reporters that, the fund for brand building in this year would not be reduced due to financial crisis, but rather, would be increased.
As one of the important elements in Midea s brand building, the golf event is valued and continuously invested by Midea Group, as it shows Midea s trendy and high-end image. Over the past four years, by title-sponsoring the China Classic events, Midea has boosted its high-end brand image as well as its international brand influence, thus attracting the continued attention of the public and the media. In 2009, some of the foreign and national golf events are compressed and even cancelled due to the influence of the financial crisis. However, Midea Group continues to organize a large international golf event, which shows Midea s strength and determination to improve its brand image. It will in turn elevate the public recognition and reputation of Midea s brand strength.
Making continuous investment in sports for marketing purpose under financial crisis
In 2009, with the expansion of financial crisis, the world economy is in a declining situation, and Chinese economy is also affected adversely. Under such a situation, Midea Group keeps stable and prudent operations and maintains a good control of all risk indicators. Its profitability is strengthened with the increase of its product net profit rate. As a large corporation, Midea s ability to fight against and respond to risks is highlighted in this financial crisis.
Link: ONE ASIA Classic Series
This year, ONE ASIA Classic Series , which is jointly organized by the China Golf Association, Japan Professional Golf Tournament Association, Korea Golf Association and Australia Professional Golf Association, is officially launched. This new tournament will include the Volvo China Open, Midea China Classic, and the postponed Huabin Beijing Open.
ONE ASIA Classic Series is a super tournament with coverage throughout the Asian-Pacific Region. Its purpose is to effectively promote the development of golf sports in the Asian-Pacific Region, improve the overall level of golf in this region, and change the status quo that no golf organization can fully represent the benefits of the golf associations and professional golfers in different countries in the Asian-Pacific Region.