The Second Asia-Pacific Digital Magazine Conference was held

The Second Asia-Pacific Digital Magazine Conference was held in Hangzhou on Oct. 14^th.

The conference has attracted around 500 participants from China, Japan, South Korea, Singapore, U.S.A, Great Britain, Germany and other countries and districts, among whom there were about 100 foreigners including Aroon Purie, President of FIPP (International Federation of the Periodical Press) and officers in charge of Japanese NHK Publishing Group, Indian World Media Group and some other first-rate enterprises engaged in the digitization of magazines.

The two-day-long conference focuses on the discussion of some hot topics, such as Industry Convergence of Old and New Media , Mobile Phone Strategy , Digitization Transition of B2B Publishers , Electronic Reader--A New Marketing Mode and A New Reading Habit , Advertising of Digital Magazines , Copyright of Digital Magazines , etc. At the conference, product exhibitions of digital magazines are presented. The digital tech-demonstration of Rayli, Longyuan Magazine and some other top brands were displayed.