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Canton Fair: Optimism Amid Surge in Orders from Emerging Markets

Canton Fair: Optimism Amid Surge in Orders from Emerging Markets

Write: Nowell [2011-05-20]

Exhibitors and buyers in a household appliance booth

The first phase of the 108th Canton Fair ended on Oct. 19th with exporters showing mixed feelings about its outcome. According to the organizers, buyers from new markets such as Brazil, Russia, India, and ASEAN have soared this session. However, many exhibitors whose profit margins reach only 3-5% remain worried about the impact of the 2% increase in the price of the Yuan.

Two buyers in an automobile

The General Manager of the Exporting Department at China Communication Import &Export Corp. explained that they are now targeting emerging markets by launching relatively low-cost lighting equipment to meet the needs of poorer countries.

However, worries concerning the market environment, cargo safety and insurance issues hinder China's exporters from being too optimistic about these new markets. The US and Europe remain China's biggest trading partners and Wang Yiyang, the deputy head of the Guangdong Development Institute warned exporters not to neglect this.