The 26th Universiade will take place later this year in Shenzhen. On Monday (March 14th), campaigns were launched to select torch bearers as well as media operatives to run the Universiade s communication campaign.
Liu Xiang is holding the torch of 2011 Shenzhen Universiade.
Liu Xiang, China s athletics idol and ambassador of the selection campaign, encouraged university students to join and shine during the 2011 Shenzhen Universiade.
The main Universiade sponsor told our reporter that the selection of torch bearers, student journalists and other media operatives presents a remarkable opportunity for Chinese university students to experience the Universiade and to gain valuable experience, but also for young people with different cultural and educational background to join together and spread the essence of positive living through this sport gathering.
From March 15th, all university students in China are invited to submit an online application for either of the roles through the exclusive official website www.iCoke.cnThe selection of student journalists is another highlight of the event.
Xinhua News Agency will rigorously select and train candidates and 30 winners will participate in a training camp in Shenzhen in early August. There, they shall learn professional news reporting techniques under the guidance of experienced journalists and editors from Xinhua News Agency. These student journalists will play an important role in reporting news during the Universiade.
On Monday (March 14th) Liu Xiang, China s athletics idol and ambassador of the selection campaign, encouraged university students to join and shine during the 2011 Shenzhen Universiade.
He spoke of his own experience in the Universiade as an athlete and of his experience as a torch bearer during the 2008 Olympics. I won my first world champion title in the 2001 Beijing Universiade, which propelled my career and put me in the spot light where I shined throughout the world stage Liu Xiang explained.
The ways of supporting and joining the upcoming Universiade Shenzhen are many. Becoming a torch bearer, journalist or media operative is one of them. I was a torch bearer for the 2004 Olympics. I was so excited because it was my first time to touch the Olympic Flame, which also gave me confidence to win.
