[Southern Metropolis Daily] Evergrande Targets the Sales Volume of 50 Billion Yuan

Massage from Sothern Metropolis Daily, Reporter Qiu Ruiquan: The sales performance in October of Evergrande was released yesterday. According to the sales presentation, in October this year, Evergrande achieved the contracted sales volume of 5.56 billion yuan (RMB, the same below), with an increase of 984.

5% compared to that of the same period in 2009, which was 513 million yuan, setting a new record of the single-month sales again in the year. At present, Evergrande has overachieved the raised sales target of 40 billion yuan in advance, up to 41.16 billion yuan, becoming the first mainland real estate enterprise which has completed the raised annual sales target.

Evergrande expects that the sales volume this year will exceed 50 billion yuan, becoming one of the members with the sales volume of 50 billion yuan.

The Raised Target of 40 Billion Yuan Completed in Advance

According to the sales presentation, the sales volume of 5.56 billion yuan of Evergrande in October set another new record of single-month sales in the year, following that of 5.1 billion yuan in September. According to Evergrande, although the sluggish market after the second macro-control in September, the turnover of Evergrande has set new records of the best achievement within the year for months, and the sales volume has set a new record of single-month sales in the year, showing the powerful team executive force of Evergrande.

At present, Evergrande has overachieved the raised sales target of 40 billion yuan in advance, up to 41.16 billion yuan, 135.8% of the full-year contracted sales volume last year, which was 30.3 billion yuan.

The Strategy of Focusing on the Second- and Third-tier Cities Has Come to the Harvest Time

According to the analysis of insiders, the rapid growth of Evergrande in the adverse market is due to the strategy of focusing on the second- and third-tier cities as well as the marketing strategies of high cost effectiveness and price fluctuating along with market changes. Under the macro-control this year, the sales of Evergrande has been still fruitful since the overall arrangement of the national market and the focusing on the second- and third-tier cities in 2004. Facts show that the strategy of Evergrande focusing on the second- and third-tier cities is successful.

Meanwhile, according to Evergrande, most of the new projects this year took only half a year from land acquisition to being launched in the market, offering benefits for the people on the basis of keeping reasonable profit. This also shows the philosophy of no land hoarding and rapid development of Evergrande to develop properties for the people s livelihood.