Single-day Sales Amount in Chongqing and Baotou Exceeds 900 Million Yuan

On August 23, Evergrande begins to sell its 12-year masterpieces, i.e. 27 fine premises in 15 core cities simultaneously. All projects are sold in the fine-product mode of actual-view garden + to-be-delivered building + fine decoration , which not only demonstrates the scale and strength of Evergrande, but also gives guarantees and confidence to consumers.

Dr. Xia Haijun, the president of Evergrande and the vice chairman of the board of directors of Evergrande, gives a speech at the opening ceremony of Evergrande Splendor in Chongqing

The market analyst points out that as Evergrande marches towards the harvest period with its national overall strategy, its fine product sales mode integrating the to-be-delivered building, actual-view garden and fine decoration has maintained sufficient market competitiveness and won the favor of people. The strategy of high cost performance which has been implemented by Evergrande enables Evergrande to keep expanding the market share and play a leading role in the real estate market in China.

The busy subscription scene

Of the 27 projects sold by Evergrande this time, the newly sold Evergrande Splendor in Chongqing has attracted thousands of calls and visits after the subscription begins. More than ten thousand customers come to the scene at the opening day. At the opening ceremony of Evergrande Splendor, not only international stars are invited as always, but also more than one hundred media are attracted to the scene, and Xia Haijun, the president of Evergrande and the vice-chairman of the board of directors of Evergrande also arrives at the site, which is rare at the opening ceremony of Evergrande in Chongqing and even all over the country.

International stars Donnie Yen and Lynn Xiong show up at the scene

Customers waiting for subscription confirmation

It is reported that Evergrande Splendor in Chongqing presents 1596 sets of products at the opening. 1600 sets have been subscribed before the opening. On the day of opening, 710 sets are sold, the sales amount of which reaches 560 million yuan. The Evergrande Palace in Baotou, which is also opened, presents 818 sets of products this time.

350 sets of products have been subscribed before the opening. On the day of opening, 6000 visitors come to the scene and 258 sets of products are sold, the sales amount of which reaches 350 million yuan. The sales amount for the two premises on one day reaches 900 million yuan.

Reporters discuss the opening sales of Evergrande Splendor in Chongqing

Villa products promoted by Evergrande Splendor in Chongqing are popular among customers

So far since the end of last year, the improving economic situation keeps benefiting the real estate market. In such circumstance, Evergrande has been taking the proactive strategy since the beginning of this year and led the real estate market by means of large-scale openings. In 24 major cities, including Guangzhou, Chongqing, Shenyang, Wuhan, Xi an, Nanjing, Tianjin, Kunming, Baotou and Taiyuan, dozons of projects of Evergrande carry out large-scale promotions almost every month in the first half of the year.

The industrial expert analyzes that Evergrande can always catch the opportunity sensitively at the earliest time possible. In addition, Evergrande always implements the marketing strategy which meets the market needs. These are the important factors for Evergrande to go ahead of the other developers in the country and to make proud sales achievements.