Evergrande s 22 projects dressed up to attract buyers

On April 19th, the phase-3 works of Evergrande Royal View Project, phase-2 works of Mountain City Project, and phase-2 works of Evergrande Splendid World Project, started selling

More beautiful gardens, more complete supporting facilities, higher performance/price ratio

Scramble is the key word of April s real estate market that shows signs of warming. Having entered the traditional peak selling season known as golden March and silver April , the real estate market is showing clear signs of warming. Consumers house-purchasing needs are been constantly stimulated.

According to the latest information obtained by our journalist, Evergrande s 22 projects in 12 domestic core cities will make a simultaneous debut onto the market. An extensive range of brand-new upgraded products will be launched onto the market, including middle-end urban series that cater to ordinary consumers, products for tourist and holiday purposes that cater to second-time house buyers, as well as big-size urban luxury houses.

A rich variety of products will satisfy market demand to the fullest extent and accelerate the pace of market recovery.

It is reported that ever since last year s National Day Holiday, Evergrande s 18 projects distributed across the country with panoramic garden view and elaborate decoration have adopted a unique quality-oriented marketing strategy. Over the past half a year, gardens and supporting facilities of these projects have been further improved.

Moreover, living facilities such as star-class hotels, entertainment centers, commercial centers, shuttle buses, have been successively built. Meanwhile, all projects adhere to the selling tactic discount selling price that s bound to appreciate in value . An additional 12% discount was offered for all products purchased on the selling day.

With high quality and attractive unparalleled performance/price ratio, Evergrande is bound to become the champion in the recovering real estate market.

More beautiful gardens, sound supporting facilities, strong peripheral competitiveness

It is reported that in order to create a more competitive peripheral environment, Evergrande constantly improves the standards in various aspects such as garden environment and construction of the main buildings. The real garden view marketing mode has greatly increased love-at-first-sight probability and convinced consumers of the future appreciation in value for their purchase today.

According to the developer, Evergrande adopts such environmental experience selling mode across the country, this selling mode means before the products are launched onto the market, the developer first opens the entire community to let consumers inspect the garden environment and supporting facilities and extensively listen to consumers opinions on environment and supporting facilities.

Our journalist visited Evergrande Royal View Project site and found that the super-sized inner lake and gardens have been completed. The magnificent garden view is breath-taking. Classical sculptures of European continental styles and large numbers of grown trees transplanted from elsewhere combine to create a luxury and elegant garden feel.

The cascades of distinct features, the central royal garden, the tens of thousands of mu s forests, as well as high and low-rise buildings, are perfect embodiment of the water culture . The stone pavements and the European-style corridors embody the classical elements of European continental styles and natural ecological features.

The large slope garden with water views is of European continental styles. All paths for cars and pedestrians are made of stone materials. The project is a perfect combination of forest , lake , and buildings which demonstrate the beauty of garden to the fullest.

After inspecting the project, a competitor said Evergrande has all along been committed to heavy investment during the early stage, and has always treated real garden view, sound supporting facilities, and elaborate decoration as its core competitiveness, which is very rare in the whole country. Of course, such heavy investment is not a waste.

Such a unique selling mode of Evergrande s brings the promised elements such as gardens and supporting facilities to the eyes of consumers before products start selling, which actually consolidates consumers decision to buy He said that the fact Evergrande has bucked the trend of the declining industry and has consistently achieved remarkable performance on a nationwide scale is just a proof of the success of such mode.

Unparalleled performance/price ratio, selling at cost price, an additional special 12% discount for this week

What is noteworthy is that during the Labor s Day Holiday Evergrande s nationwide selling campaign still adhered to the cost price selling mode . Market research shows that prices of Evergrande s 22 projects are generally lower than prices of the peripheral projects. All 22 projects were sold at cost price with an additional 12% discount on the selling day. An official of Evergrande said since last September Evergrande has taken the brave minimum profit move, this move has won market recognition and helped Evergrande realize sustained, steady, and healthy sales momentum.

As a matter of fact, in early March, Xu Jiaying, Chairman of Evergrande s Board of Directors who attended the National People s Congress and Chinese People s Political Consultative Conference proposed three control measures in an attempt to reduce property price, prompting nationwide attention and contemplation in the real estate industry.

This time, Evergrande brought this cost price selling campaign to 12 cities, namely Guangzhou, Shenyang, Chongqing, Wuhan, Xi an, Nanjing, Tianjin, Kunming, Taiyuan, Ezhou, and Changsha. And the unanimous opinion in the real estate industry is that this will be yet another round of Evergrande s selling boom.

Real estate experts hold that inelastic market demand does exist, and the key is to build affordable and high quality houses for consumers. Such a marketing tactic characterized by low opening price with upward development trend, when combined with the quality strategy, has effectively improved the performance/price ratio.

A powerful never-can-lose marketing tool, such a combination is sure to win consumers recognition. The head of a real estate association called on other real estate companies to follow the example of Evergrande and offer consumers bottom price at the start of selling, constantly improve quality and product s advantages, gain a solid foothold with meager profit strategy, in order to accelerate the pace of increased activities in the real estate market to promote its recovery.