Chengdu Bright, Let Consumers Have Better Milk

Liu Dekuan, General Manager of Chengdu Bright Dairy Co., Ltd.: At present, the dairy market in Chengdu is experiencing severe competition and every major enterprise strives to hold stable market of their own. How to better keep the dairy products fresh is a higher requirement on food safety after the earthquake. Yet Bright will dominate China market with fresh dairy products.

The earthquake tests our national will, as well as the market competing power of Bright products. From the marketing performance during the earthquake period, we are fully confident in the market after the earthquake, and will also continue to adjust the product strategy. To ensure sufficient milk source at high quality, Bright has reached cooperation intent with Congzhou Government on jointly building a modernized milk source base.

This base under construction will adopt a scientific management mode combining the pasture production with mechanized operation, therefore the modernized pasture management level and advanced milk production equipment and overseas cleaning agent in special formula will effectively ensure the milk quality.

Our purpose is to bring up the market after the earthquake with high quality products, and win the trust from consumers with high quality.

In addition, we will continue to develop new products to meet consuming demand, to win good reputation and long-term market with new products and gook milk.

Journalists Chen Juan and Liao Xueru