Tianjin FAW makes wonderful finish by new achievement in restructuring

2006 saw the continuous development of the Chinese auto industry: the overall output & sales and exports of cars topped 7,000,000 and 300,000 respectively, thus the trend of the popular car market has taken shape. Of Chinese automakers, Tianjin FAW, major force of the economical car market made remarkable achievements likewise.

It is reported that Tianjin FAW s Xiali series continued to play a leading role in economical cars with sales of 160,000 over the past year, while the total sales of the high-end small V series (Vizi, Vela and FAW VITA) also reached nearly 40,000, accounting for 18% of the overall sales of the company with an increase of 200% over the same period of the previous year, making Tianjin FAW successfully accomplished its strategic objectives of marketing restructuring and sharpening of product competitiveness and achieving groundbreaking results and advances.

However, on the great background of rapid development of independent brand cars, FAW VITA newly released into the market in 2006 emerged as a new force with the concept of harmonious demonstration car by having achieved sales of 7,000 in a short period of 70 days after its entry into the market, occupied the domestic market of small cars rapidly with a good result of monthly sales of 3,000, rose to the first place in the ranking of sales of the two-compartment cars of the same grade and even won many prizes in the year-end model selection so as to be praised and favored extensively by consumers and professionals.

Looking back on the beginning of the year, Tianjin FAW defined 2006 as a transitional year of marketing restructuring and sharpening of product competitiveness, now it is visible to all that Tianjin FAW made great progress in this year, from pursuit of output & sales to upgrade of corporate marketing structure and management concept, Tianjin FAW successful accomplished the set objective by having made historical breakthrough and achievements in independent innovation and development.

Now, the competition in the car market is intense and severe, Chinese cars have been shouldering heavy responsibilities for development, with its achievements through independent innovation, Tianjin FAW has created more wealth and value for the society and will boost its development in 2007 and put on a new round of spurt for its industrial ideal of a master in making small cars . We are expecting for a new image in the new year and believe that Tianjin FAW will create more miracles and bring us more surprise in the future.