The first group of 300 "National Protection Brand" was launched recently in Peking. Construction equipments enterprises like SANY and XCMG are in the list.
The " National Protection Brand" was carried out under the government's policy of self-innovation to create independent brand by China Brand Research Institute, which is another measure to protect independent brand. The listed brand is evaluated concerning 12 indexes like capital management, brand value, strategic plan, self-innovation ability etc.