On the evening of August 4, 2010, the opening ceremony of the Hisense Showroom in Teheran, Iran was held successfully. More than sixty distributors and dealers from all over Iran came to attend the ceremony. Others who attended were Mr. Huang Xiaojian, Vice-General Manager of Hisense International; Mr. Sun Jiayin, Director of Asia Sales Department; Mr. Etminan, CEO of the Hisense Agent in Iran: and Iranian government and trade representatives. Mr. Huang Xiaojian and Mr. Etminan together cut the ribbon for the Hisense Showroom. Meanwhile, Mr. Huang gave an excellent speech that introduced Hisense s history and future strategies, giving the distributors and dealers a deeper understanding of the company and strengthening their confidence.
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| Together with brand agent leaders, Vice-GM Huang Xiaojian cuts the ribbon on Hisense s Exhibition Hall in Teheran, Iran. |
After the opening ceremony, the Hisense Agent arranged an appreciation dinner. Distributors and dealers communicated with the leaders of Hisense Headquarters at the dinner party and discussed their views on future brand planning, important project investment and cooperation in other industrial fields.
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| Guests chatting in the showroom |
Hisense entered the Iranian market in 2007, and signed contracts with a local agent officially in 2008 for the brand business. The newly built Hisense Showroom, located in the downtown commercial area of electronics in Teheran, exhibits the complete range of Hisense products that include TVs, air conditioners, refrigerators, small household appliances, etc. The high-tech Hisense products, paired with the impressive new showroom, exemplify Hisense s high-end image. Media outlets in Iran covered the event and brought exposure to the brand.
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| High-end showroom design and interior decoration |
With a favorable economic and trade environment between China and Iran, Hisense has been able to continue making breakthroughs in the Iranian market. In the first half of 2010, the sales for Hisense Iran had increased by 200%. More than 40,000 Hisense air conditioners were sold in the country, which is fourth in the market following LG, SAMSUNG and General. The opening of the high-end Hisense Showroom serves as a great step forward for Hisense s rise in Iran.
