Hisense Officially Enters Japan

According to Nikkei Newspaper the most influential economic newspaper in Japan, Hisense will officially enter into Japan's consumer electronics market on March 12th . Hisense will be the first Chinese LCD TV manufacturer to enter Japan to compete with local brands.
Hisense Japan was established on November 4th, 2010 and the company has since established a partnership with major consumer electronic retail channel Nojima. After months of preparation, Hisense TVs will be placed in Nojima's retail stores on March 12th. Meanwhile, many other large chain channels have come to Hisense for cooperation. Hisense Japan targets to sell 500,000 units this year.
Entering Japan is a major step for Hisense in its pursuit to become a world-leading brand. The exploration of the Japanese market will help Hisense to access the most advanced technology and innovative products to enhance the competitive power of the brand.
Hisense will target becoming the second and third TVs in the homes of Japanese families to occupy the small to medium-sized market while launching high-end self-innovated products at the same time. In five years, Hisense will be a Top 5 brand in Japan.