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German: Hugo Boss cuts cloth to suit demand

German: Hugo Boss cuts cloth to suit demand

Write: Birgit [2011-05-20]
Fashion house says the economic effects on the luxury and premium goods sector in the next two years, and on global spending in the industry, are hard to estimate. So a growth forecast for the sector in 2009 and 2010 remains problematic as well

Hugo Boss reported an 8% drop in first-quarter underlying operating profit this week as demand for its suits and dresses eased amid the economic downturn.

The German fashion house’s quarterly earnings before interest and tax (EBIT) before special items fell to €97.5-million , in line with the average forecast of €98-million in a Reuters poll of analysts.

Sales fell 5% to €484-million.

“The economic effects on the luxury and premium-goods sector in the next two years and on global spending in this industry are difficult to estimate. As a result, a growth forecast for the luxury and premium-goods markets in 2009 and 2010 remains difficult as well,” it said.

“However, 2009 will be an extremely difficult year on account of the macroeconomic situation.”

Hugo Boss said it still expects 2009 sales to fall while underlying profitability is expected to increase thanks to restructuring measures already implemented.

“Hugo Boss is anticipating that its profitable growth will continue in 2010,” it said.

Its shares rose 1.1% to €15.24 early on Thursday, lagging a 2.8% gain by German mid-cap stocks.

Hugo Boss, in which private equity group Permira holds 88% of the voting rights, trades at a discount to other luxury goods makers like LVMH and Hermes International.

Analysts point to increased uncertainty following the takeover by Permira, high debt, management changes and the deteriorating market environment for accessible luxury goods. — Reuters