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USA : MetLife Snoopy in fashion auction to benefit Dress for Success

USA : MetLife Snoopy in fashion auction to benefit Dress for Success

Write: Morag [2011-05-20]

Good grief turns into great fashion relief as MetLife will present a group designer fashion show on Friday, September 7th at 6:00 p.m. as part of Mercedes Benz Fashion Week (MBFW).
Many of fashion's favorite designers are confirmed to participate including Heatherette, Isaac Mizrahi and Betsey Johnson, among several other leading designers from around the world. Each designer will take inspiration from their favorite Peanuts character to create a couture runway outfit, making a bold leap from their black and white sketches to vibrant color.
"Peanuts and the fashion industry have a unique history. Gianni Versace, Giorgio Armani, Karl Lagerfeld, Oleg Cassini, Fendi, and countless other fashion notables have designed fashions for Snoopy and his sister, Belle, which have been exhibited in fashion capitals in the U.S., Europe and Japan," said Jeannie Schulz, wife of Peanuts creator Charles M. Schulz.
"Knowing that Snoopy and the rest of the Peanuts gang inspire amazing creativity, I am filled with curiosity and anticipation to see these 21st century designs on the runway at MetLife's Snoopy in Fashion event in September."
Following the MetLife Snoopy in Fashion show, Peanuts fans and Fashionistas alike will share the opportunity to bid on the designer unique runway creations in an eBay auction. Proceeds from the MetLife Snoopy in Fashion auction will benefit Dress for Success, a non-profit organization which promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

"A company with a celebrated history of corporate citizenship, MetLife is delighted to be the 'top dog' sponsoring Snoopy in Fashion," said Beth Hirschhorn, senior vice president, Global Brand and Marketing Services, MetLife.
"For more than 20 years, Snoopy and the Peanuts gang have embodied the dependability, security and warmth associated with MetLife's brand. As we proudly step onto the catwalk with couture for charity, we recognize the scores of women that Dress for Success benefits and are very pleased to be contributing towards helping them achieve their hopes and dreams - the "ifs" in life."
Designer Isaac Mizrahi stated, "I love Peanuts because it represents a theme in my childhood to do with not fitting in, with being an outsider. The Peanuts characters, especially Charlie Brown, made the issue of being different easy to understand and gave it a resolution. The outsiders were as wonderful and glamorous as the insiders."