Japan : Hey blondes, make way for Japanese beauties!

During a past few months domestic fashion industry has witnessed notable makeover as the major players are shifting their focus on the locals and are adopting ‘what the common Japanese girl needs’ attitude.
Until recently, the women’s luxury brands promoted their products through advertisements and campaigns featuring ‘pretty blondes’.
However, it seems that the companies have finally realized their mistake and are atleast trying to rectify it.
Experts say that when an enterprise’s goal is the local market, the campaigns should b such that will they appeal to the target audience.
A tall, lanky, broad-shouldered striking blonde will not touch a shy, petite, brunette, beautiful, young Japanese girl.
Several cosmetic and beauty-product biggies like Tsubaki and Head & Shoulders have come up with interesting ads that star Japanese models.
Thus, it seems this is the new beginning for fashion industry, where Japanese women will be recognized by the world as gorgeous and sexy!