UK : Computerized time-saving features make sewing simple & easy

SVP Worldwide, owner of SINGER brand sewing machines, the world leader in the sewing machine and accessories industry, announced the global introductions of its new computerized SINGER CONFIDENCE line of sewing machines.
With the international wave of heightened consumer interest in homemade creativity in fashion and home décor, beginning and skilled sewers alike will appreciate one-step functions, push button controls and automatic capabilities that streamline the sewing process to enhance their creativity.
Consumers aspire to express their creativity through sewing, but do not want to invest significant time to learn and set up a sewing machine. SINGER global product development efforts directly involved consumers, resulting in a line rich with innovative new features that are simple to understand and easy to use, making sewing stress-free and fun.
The SINGER CONFIDENCE line of five sewing machines will be available in major retail chains and from independently owned sewing machine dealers throughout the world.
“156 years after presenting the world’s first practical sewing machine, SINGER remains the oldest, most familiar, and best loved sewing machine brand in the world,” said Don Fletcher, CEO of SVP Worldwide.
“The new SINGER CONFIDENCE line continues Singer’s trusted heritage of providing machines that are easy-to-use, reliable, and provide lifelong opportunities for creativity and proficiency in the craft of sewing. TheSINGER CONFIDENCE sewing machines are ideal for first-time sewers or skilled sewers who desire computerized capability in their next machine.”