Australia : New wool range for kids

Leading Indian clothing brand Monte Carlo has created a line of clothing for kids aged 4 to 15 made from Australian Merino wool.
Developed in collaboration with Australian Wool Innovation (AWI), the new range fills the need for the nation’s growing population.
The Monte Carlo Juniors range features interesting visual patterns and utilises the durability and softness that Merino is revered for. The twenty four different styles are luxuriously soft, vibrant, durable, easy to care for; and most importantly – appealing to kids.
Australian Merino lambswool is the main fibre used in the line, with a small percentage of acrylic to enhance stretch.
AWI was pleased to assist with product development, as well as supply chain coordination, design direction and marketing support.