USA : Nike to kick off 'LEAVE NOTHING' campaign

This weekend Nike will kick off the pro football season with a new campaign, "LEAVE NOTHING," that captures the true essence of the game pouring heart and soul into every day and every play, leaving nothing on the field by game's end.
The campaign includes broadcast, digital and print executions featuring Shawne Merriman (San Diego Chargers), Steven Jackson (St. Louis Rams), Steve Hutchinson (Minnesota Vikings), Calvin Johnson (Detroit Lions), and Amobi Okoye (Houston Texans).
Merriman and Jackson are the subjects of the broadcast creative which will also be used digitally. A 60-second version includes both of the players running, tackling (Merriman), and side-stepping (Jackson) their way through the course of a season and straight through opposing teams. Even the uniforms change from game to game without the players missing a step.
Their all-out play is captured in a raw yet beautiful fashion, epitomizing the "LEAVE NOTHING" mantra. Two 30-second versions, one featuring Merriman and one featuring Jackson, have also been created.
The spots will air on national networks and in-cinema beginning this weekend, as well as on-line across sport and football vertical websites.
The spots will also air in-game during regionally and nationally televised high school football match-ups on ESPN, ESPNU, ESPN2 and FOX Sports Net. Michael Mann directed the spots which were produced by Nike in cooperation with advertising agency Wieden & Kennedy.
The print creative has been placed in major national sports publications including Sports Illustrated and ESPN the Magazine. Jackson, Merriman, Hutchinson, Johnson and Okoye will be individually highlighted in these print ads.