International lifestyle apparel brand Dockers San Francisco launches its Spring/Summer Collection that captures the essence of a summer lifestyle in San Francisco through the latest color palette, comfortable stylish fits, and a top-to-toe relaxed look.
“Summer evokes optimism and a carefree outlook particularly so in San Francisco where you spend time outdoors boating, lunching al fresco or just soaking up the atmosphere. Here, though we can’t afford to spend unlimited days at North Beach or Fisherman’s Wharf in summer, we can still bring that summer spirit into our lives and our wardrobes."
"With the Spring/Summer 2008 Collection, today’s discerning male will have a complete dress solution that’s versatile, yet on-trend to take him from work to play. He’ll look confident, yet stylish and cool in summer,” said David Smith, vice president for the Dockers brand, Asia Pacific Division based in Singapore.
The quintessential summer style in San Francisco in the Dockers(R) Spring/Summer 2008 Collection is embodied in the brand’s three key product concepts – Dockers Khak1s, Dockers Mobile and Dockers Collection.
The Dockers Khak1s concept is stylishly classic yet casual, holding true to its strong nautical heritage. For a classier look, consumers can have the comfort of pairing a short-sleeved anchor motif shirt, or maritime polo tee, with comfort or straight leg pants. They can go casual as well – picture a “sailor” striped crew neck with shorts in a choice of neutral colors and dessert brown. The Dockers Khak1s concept has also introduced denim pants into the line to provide a modern and yet comfortable look to the male needing ease at play. These denim pants come in comfort and straight legs in indigo, with clean natural whiskering effects.
The Dockers Mobile concept continues to infuse practicality with style for the consumers engaged in active outdoor activities or while traveling. This includes matching a rugged-meets-contemporary shirt jacket offering inner security pockets and plackets, or a shirt with detachable sleeves with UV protection finishing. Other Dockers Mobile products include stain-barrier pants or ¾ straight leg transformable pants with detachable pockets. These versatile outfits have been fabricated with innovative features to provide greater comfort and ease, and will be perfect for the active travelers who require more than just on-trend styles.
The sharp and smart by-day and stylish by-night executive will have a wide range of outfits to choose from the Dockers Collection concept. With 100% cotton dress and polo shirts in traditional hues of navy, white, black and taupe with pastel shades such as pink blush and lavender, as well as stripes, the executive will be able to go through a variety of dress-up and after-work social settings with ease. These shirts, when matched with pleated and flat-front pants with Never Iron, Easycare and wrinkle-resistance qualities, will ensure the executive looking smart for all occasions.
The launch of the Dockers Spring/Summer 2008 Collection will be supported by a print advertising campaign and retail concept that depicts the summer lifestyle in San Francisco.
The Dockers Spring/Summer 2008 collection will launch in Asia from March.
