T18 Group introduced new tricolour packaging at Fruit Logistica 2011

Positive signals from the participation of the T18 Group at the recent Fruit Logistica exhibition.
Present in 'Piazza Italia', the collective stand coordinated by CSO which brought together 30 leading Italian companies in more than 800 square meters, the past few days represented for T18 "an excellent opportunity to make contact with retail chains from Italy, Switzerland and Germany in order to establish new business partnerships" said Edoardo Ramondo, CEO of the group.

T18 stand at 'Piazza Italia', Fruit Logistica 2011 in Berlin.
Fruit Logistica 2011 was also the perfect stage for presenting a preview of the new image of the packaging to celebrate the 150th anniversary of the Unification of Italy: the T18 logo attached to the Italian flag. "It's to remember the history of the T18 Group, which since 1890 has been present in the economic life not only in Piedmont, but in the whole of Italy."

The new tricolour bowl of cherry tomatoes to celebrate the 150th anniversary of the Unification of Italy.
The new image is already present on the 500 gram packages of cherry tomatoes, sold in large retailers in Piedmont, Liguria and Valle d'Aosta since Feb. 15. Soon it will feature other products such as artichokes and asparagus.
The new packaging graphics is part of the restyling operations of the entire line of communication, that will occur in 2011. "It also points out the contribution made by our company in the sector. As T18 we chose to produce according to an industry synergy (from seed to distribution of the product), constantly looking for areas naturally suited to achieve a 'natural' excellence, always."