The UK market is short in supply but demand remains high at this time. Normally there can be a depressed trading situation after Christmas but this is not the case this season. Export trade remains steady where it is more important to maintain supply to established customers in the face of the unusual and opportunistic demand from Eastern Europe and in particular Russia where crop failures have played an increasing pressure on the available stocks.
Moorhouse and Mohan exports primarily to Scandinavian countries where they have a strong and reliable market and that remains a priority.
The company have growers throughout the UK and they saw a mixed harvest in late 2010 with Scottish growers having far better weather for harvesting than their southern counterparts.
Dutch and Belgium customers, including their own established operation in Holland, are the main movers in the supply to Russia and with a poor harvest in those two countries due to their very dry summer, where possible the company is working with surpluses for those outlets. Moorhouse and Mohan do not see at this time further direct ventures into new markets. " We have good reliable direct customers in Sweden and Denmark so why take chances with the unknown".
The company however is actively increasing their packing facilities in both Scotland and the East of England so those opportunities may be considered in the future.
As for supplies so long as supply can be balanced with demand that the company should have enough in storage to maintain established orders for this season until at least May but after that it is anyone's guess.
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