Mengniu, green quality defines aeronautic standard

Successful launching of China s second unmanned lunar probe, Chang'e-2 might be considered proud by Chinese people. However, Chinese companies see more of the aeronautic standard behind the launching which is also the soar of made in China quality .

On October 1, 2010, the launching of China s second unmanned lunar probe, Chang'e-2 proclaimed to the world that China was full of confidence and capability of creating extraordinary achievement. As loyal supporter of China s lunar exploration program, Mengniu dynamically paid close attention to the launching of Chang e-2. When looking deeper into the success of launching, we found that many Chinese enterprises like Mengniu were gradually becoming the model of made in China products.

Picture: Mengniu defines aeronautic standard by green quality

From the launching of Shenzhou-1 to Chang e-2, from aerospace to lunar exploration, Chinese aeronautic people relies on science and technology strength of their own to make a world of big breakthroughs in a short period of nine years. Along with Chinese aeronautics spirit, there are a lot of enterprises unknown to public supporting to this lofty cause. It is widely recognized that this time, Mengniu who is listed on the top of Chinese dairy enterprises again is designated as exclusive milk supplier of aeronautic and lunar exploration program relying on it sustainable innovation to provide green development power. Closely catching up with China aeronautic program, the quality of Mengniu gradually becomes a symbol of supporter of China s aerospace development and even the standard of aeronautic milk. Mengniu is also realizing the process from Inner Mongolia Mengniu and China Mengniu to World Mengniu. From a national brand seven years ago to today s world s top 16, this giant leap forward attributes how many amount of successful principles valuable for reference?

It is known that the success of China s aeronautics results from 100% qualified products and techniques. Being a qualified national enterprise whose products reaching aeronautic standard, the product must meet strict standards as assurance. The most important for aeronautic spirit is that the solid basis of quality must be assured for any success. Therefore, besides profit target, the company should emphasize more on quality of product and responsibility for consumers.

The principle that quality is the first priority can fully explain why it is Mengniu who has been setting the standard for aeronautic milk during the development of China s aeronautic cause. In retrospect, Mengniu had been adhering to the aeronautic spirit of R&D and science and technology. Over ten years, on one hand, Mengniu had been making unceasing efforts on milk supply, ecological farm and super-large farm (over 10,000 herds) construction and the quality of nature. On the other hand, each pack of Mengniu milk had to go through 9 procedures, 36 monitoring points and 105 tests before out of factory. The sixth phase plant of Mengniu is the Asia largest single-cell milk process workshop with full automation of mechanized production which ensures advanced technique and free from pollution. It is no doubt that Mengniu has been building exordinary green quality recognized by China aeronautic authorities.

Presumably when made in China quality matches aeronautic standard and along with aeronautic undertaking, there will be more Chinese enterprises like Mengniu to come to people s vision. Thereby, there will be more of national companies who undertake mission of Chinese people s health care to make miracles for the industry and country. From: www.people.com.cn