Green and ecological milk strategy succeeds, Mengniu keeps leading Chinese dairy industry

Ecological milk supply has been one of most featured industrial strategy for Mengniu, and Mengniu also has been regarding green and ecological as the final goal of itself by setting out on the road of being modernized, intellectualized and ecological. Mengniu s achievement on the strategy gains warm care and attention from Mr. Han Changfu, Minister of Agriculture. Recently Han Changfu made an inspection tour to Mengniu s 6th phase plant and Austasia International Dairy Farm, and he made positive comment and affirmation on Mengniu s intellectualization and modernization.

Inside Mengniu s demonstration cow breeding community gathers various good quality breeds of cows from around the world with 500 barns in 300 meters long and 30 meters wide. In this community, all forage are automatically stirred and fed by TWR machine. Mengniu also builds globally advanced biogas methane power plant and achieves ecological benefits of protecting grassland that manure can generate electricity and treated water can raise fish, and the entire achievement is free from public harm pollution and discharging.

Inside the demonstration community, there are modern milking machine and robot imported from Americas, Australia and Europe. When milking, cows can not only enjoy music, but also scratching service by machine. Mengniu s responsible person introduces that this is an innovative combination of psychology and production to promote cow s producing quantity. The milk will be stored into sealed tank and transported to factories.

Quality, safety, excellency and responsibility have already become important driving force for Mengniu s sustainable leadership. To find right person, plant best grass, raise best cows, and produce finest milk are principles of Mengniu s development. Adhering to philosophy of quality is the first priority, Mengniu makes all his efforts out to expand green and ecological milk source, guarantees dairy safety, ensures product quality and safety, and provides best and healthiest milk for consumers.

As an ancient Chinese saying goes, it takes ten years to sharpen a treasure sword. It is consumers wide recognition and support on Mengniu s quality and brand that attributes to successive awards and honors, and it is also the driving force for Mengniu s development. Premier Wen Jiabao points out in his government work report that The western region has to keep sustainable development in future, and we must transfer our economic development model from the traditional to green, low carbon and the recyclable. Mengniu is just the leader and pioneer of this kind of enterprise.

Looking forward in future, Mengniu will go on adhering to strategy of ecological industry and taking advantage of quality, brand and service so that the efforts made to exploration and practice on building ecological grassland as the fundamental and constructing green and harmonious industrial chain can actually take effect. From: sina.com.cn