Mengniu advocates green life by good quality

On November 2, the First China (Suqian) Food Industrial Industry Development Forum was held, which attracted many famous domestic food experts in Suqian city to look forward to future views on food industry development and trends.

Mengniu s CEO Yang Wenjun pointed out in his inaugurating speech that there were two big trends in China s development transformation which were from speed oriental to scale and quality. In the process of China s economical transformation from GDP to green GDP, food industry was never an exception, so building green food industry facing future was an unswerving trend.

Regarding green future for food industry, Yang Wenjun thinks, If any enterprise wants to lead the market trend under circumstance of green consumption age, it needs double supports: The first is that it must to be green enterprise; the second is that it must produce green product.

As the champion brand of Chinese dairy industry, Mengniu comes up with good quality, green life and initiates green growth model of pushing forward recyclable economy and sustainable growth by building eco-grassland strategy to construct advantageous milk supply layout from the north to south. At present, Mengniu has jointly invested 14 ten-thousand-herds dairy farms nationwide.

In the meantime of eco-milk supply construction, Mengniu has been exploring sustainable development model of co-existing with nature, and initiates eco-grassland construction move. In September of 2009, Mengniu joined hands with National Afforestation Committee, State Forestry Administration, and China Green Foundation to firstly found a fund aiming at eco-grassland construction so that a long-term, efficient, and open platform for eco-grassland building can be co-created by more enterprises and social power.

In addition, Mengniu successively holds a series of green public welfares such as 100 Actions to Save Earth , Recycling Squashed Milk Package, and green public welfare singing concert to advocate urban consumers to live green life. Recently, Mengniu even made tentative cooperation intention with the world s largest environmental protection organization WWF and would soon to be the first ever enterprise who joint carbon emission reduction plan .

The data from Horizonkey Research and Consultancy, Mengniu ranks the champion in terms of environmental protection, and Mengniu s brand is even labeled green and ecology. Mengniu has successively won Most Favorite Products and Most Favorite Brand Loved by Capital Consumers , etc. These are all votes given by consumers. On the threshold of green food, Mengniu will, under guideline of good quality, green life , lead the green era of China s dairy industry. From 163.com