Cooperation between TCL and Walt Disney

Cooperation between TCL and Walt Disney

December 19th,2005

Walt Disney, one of the biggest multinational media group, and TCL, the global leading consumer electronic corporation, recently announced that Disney has granted the license to TCL to use its brand and cartoon image for the development, manufacturing and sales of CE products in China. The product range includes TV, MP3, telephone, air conditioner, digital video camera, etc. The cooperation brought the two companies into a close win-win relationship and opened a brand-new niche market of consumer electronics-cartoon-themed electronics, in China.

The two parties foresee growing sales revenues during the market development period. Each Disney cartoon character has its unique story. Survey shows Disney ranked highest in Children Favorite Cartoon Characters in China. China, as an untapped market for cartoon-themed consumer electronics has huge market potential and will be the new increasing point for Disney products. TCL strong ability in R&D, manufacturing, sales and proven product quality secured Disney quick access into this market.

Licensed Disney brand has led TCL into a niche market of consumer electronics, marking an innovative move in TCL business model. This will undoubtedly strengthen the company ability in product design and brand management.

TCL will produce and distribute products including TV, DVD, telephone, CD player, clock and radio in the shape of Disney cartoon characters, such as Mickey Mouse, Snow White and Winnie the Pooh. Those products will be launched in December in 13 cities including Beijing, Shanghai, Guangzhou and Chongqing.