TCL Thomson Electronics and Ronaldinho A show beyond your wildest dreams

TCL Thomson Electronics and Ronaldinho A show beyond your wildest dreams

April 18th,2006

TCL Thomson Electronics is proud to announce its partnership with Ronaldinho, one of the most famous football players in the world. The Brazilian football player, "Ballon d Or 2005", will be featured in an impacting communication program to support the launch of the new Thomson TV screens like Thomson Scenium Full HD range.

Reckoned as one of the best football players in the world today, Ronaldinho is the perfect ambassador to convey TTE - TCL Thomson Electronics values: advanced technology, highly versatile, reliable, and internationally renowned. TTE is launching in May a vast in-store communication campaign featuring the soccer player with posters, wobblers, flags standee etc., completed by a print advertising campaign.

This communication will help point of sales to take full advantage of this summer s over-busy sports agenda and the first broad use of High Definition TV broadcasting across Europe. France, Germany and Italy are among the first countries to broadcast HD Television, offering a new image experience of films and sports events.

"We are delighted to join forces with a top class football player such as Ronaldinho, as we share several values.", explains G rard Bocquenet, President of TTE Europe. "We do think Ronaldinho will be a valuable asset in making Thomson Full HD televisions a huge success before the summer and help reinforce our position as one of the leading manufacturers of LCD and plasma screens."