Beijing Olympics Gold Bar Successfully Issued and BOC Sales Catching Fire

The highly interested first set of original-color gold bars of Beijing Olympics Gold Bar was greatly favored by investors and collectors after its first appearance nationwide. Nearly 300 kilograms were sold on the very first day it was issued in Beijing, setting a new record of gold sales. During the Spring Festival, numerous customers thronged in to inquire and buy the gold bar, adding warm festival atmosphere to the chilly capital.

After the debut of the Beijing Gold Bar in the capital, there emerged a selling spree in nearly 20 cities nationwide including Shanghai, Guangzhou, Chongqing, Shenzhen, Nanjing and Qingdao. By 4 p.m. Feb.22, preliminary statistics showed that Beijing sold a total of 522 kilograms of original-color set, while Shanghai sold 122 kilograms, and Guangzhou 111 kilograms.

The popularity of these bars is also catching on all over the country. The customer who bought the first 100g original-color gold bar remarked excitedly, This is the world s first Olympic themed gold bar. I hope this purchase could help me preserve a permanent memory.

Experts believe that the Beijing Olympics Gold Bar , possessing remarkable originality and uniqueness and with a limited issue, is highly desirable for collection and commemoration. Thus its great popularity is no surprise at all. The gold bar, combining traditional Chinese culture with modern Olympic spirit, achieves three-fold originality: firstly, it introduces Olympic concepts into gold products, creating a new value answering for New Beijing, Great Olympics ; secondly, it brings out a new design in product appearance which perfectly blends traditional Chinese culture with Olympic spirits; thirdly, it explores new channel of distribution in China s gold market.

Bank of China is the first bank in China providing gold business as well as gold business for individuals. Relying on its special status as banking partner of 2008 Games, Bank of China becomes the sole financial institution that is authorized to distribute the original-color set of Beijing Olympics Gold Bar .

Leveraging on its business network in 17 major cities, the bank will provide sound guarantee to ensure customers purchase of the gold bars. The first issue of Beijing Olympics Gold Bar totaled 2,008 kilograms, of which 1,400 kilograms already came out before the Spring Festival and the rest would be put into market later.

Although the holiday season is over, people s enthusiasm for the gold bar does not cool down. The booking volume far exceeds the original expectation. Many customers even offer to pay an advance to subscribe for other sets of Beijing Olympics Gold Bar that will be issued later.

At the press conference for the successful issue of the first set of Beijing Olympics Gold bar , Bank of China presented the No.29 Beijing Olympics Gold Bar weighing100 grams of special significance to the 29th Olympic Organizing Committee for permanent preservation, which expresses the good wishes and expectations from all social circles to the Beijing 2008 Olympic Games.

To better satisfy the strong demand and thirst of purchasers, the latter four sets of Beijing Olympics Gold Bar will be gradually put into the market before the 2008 Beijing Olympic Games.