Neusoft Joins GENIVI Alliance to Further Enhance Competitiveness in Automotive Electronics

SHENYANG, China, Nov. 11, 2010 -- Neusoft Corporation ("Neusoft", 600718.SH), a leading IT solutions and services provider in China, recently announced that it has joined the GENIVI Alliance, a global infotainment alliance which was founded by leading automotive manufacturers and suppliers to foster the development and adoption of an open In-Vehicle Infotainment (IVI) reference platform. By joining the alliance, Neusoft will further enhance its strength and competitiveness in the automotive electronics industry.

GENIVI is a non-profit industry alliance committed to driving the broad adoption of an In-Vehicle Infotainment (IVI) open-source development platform, with many famous global member companies. GENIVI is heralding a new era of cooperation among automakers, suppliers and technology providers in the interest of streamlining the development and support of In-Vehicle Infotainment products and services, by aligning requirements, delivering reference implementations, offering certification programs and fostering a vibrant open source In-Vehicle Infotainment development community.

With more than 15 years of rich experience in automotive technologies and product engineering solutions, Neusoft provides a full portfolio of in-car infotainment embedded system application services to many reputable global automobile brands, and serves a large number of customers from all over the world.

Through the participation of GENIVI Alliance, Neusoft will be able to enter into a cross industry ecosystem, strengthen its innovation capacity, and create collaboration opportunities with other alliance member companies, which will increase Neusoft's global delivery capacity and its position in the global automotive electronics market.

By joining the GENIVI Alliance, Neusoft will also bring and share its extensive experience and expertise in automotive technologies to the alliance members. Since the GENIVI Alliance is still relatively underrepresented in the Asia-Pacific region, the participation of Neusoft can also extend the Alliance's network coverage in the emerging markets.