Hisense Makes its First Appearance at Malaysian PIKOM Fair

On December 10, Malaysia s biggest and most extensive digital fair the PIKOM Fair officially opened at KL Convention Center in Kuala Lumpur. Unlike previous PIKOM Fairs, this was the first time that TV products were exhibited. Hisense was the first and only Chinese brand to show its own TVs there, making an impressive first appearance among other world-leading brands such as Toshiba, Sony, LG, Panasonic, and Philips.

Hisense Booth

The KL Convention Center is located just near the Twin Towers, a prosperous center with many people in Kuala Lumpur. There were over 400 booths and around 50 world-leading brands attending the fair to show off advanced technology and rich products to consumers.
As a newcomer, Hisense is trying its best to gain recognition and consumer trust in Malaysia. Attending the PIKOM Fair was an important step towards building a good brand image locally. Through this, Hisense made a good impression and greatly improved consumer awareness in Malaysia.