Hisense Eco Product Launch Event Shines in South Africa

Hisense Becomes the First to Respond to the 49M Initiative in SA
On March 25, the Hisense Eco Product Launch Event was held in South Africa. During the event, over 200 Hisense agents and distributors around Africa and the Middle East were present. Notable attendees included Dr. Lan Lin, the EVP of Hisense Group, and Jiangning Li, the Consul-General of China to Johannesburg.

The TV Hall

The agents and distributors watching the show

At this event, Hisense released a series of low energy-consumption products. Such products included large size LED LCD TVs, A++ energy-saving refrigerators and high-end inverter air conditioners. With this event, Hisense became the first consumer electronics company to launch energy-saving, eco-friendly products in South Africa.
This is Hisense s active response to South Africa s 49M initiative. On March 18th, Deputy President of SA Kgalema Motlanthe made a speech in Newton, Johannesburg to deliver a nation wide call to decrease energy-consumption. He said that the initiative seeks to make power saving the "national culture" and support the economic development of the country. Dubbed '49M', this initiative has direct reference to the role that can be played by the country's 49-million citizens in stimulating what is sometimes referred to as 'negawatts', or demand reduction.

Dr. Lin delivering a speech at the event

Hisense is the first consumer electronics company to respond to the 49M initiative. Dr. Lin, the EVP of Hisense Group said in the meeting: Hisense has been closely tracking industry trends and are committed to providing consumers with high-quality energy-saving eco-friendly products. Today, Hisense becomes the first consumer electronics company to launch energy-saving, eco-friendly products in South Africa. This time, by taking concerted action together with South African government, we hope to improve the quality of life for South Africans and promote the sustainable development of SA by providing consumers with technology-leading eco-friendly products.

Brilliant violin show at the launch event

Performance made by the Grammy Award winning group Soweto Gospel Choir

All around the world, Hisense is actively adopting eco-friendly technologies and promoting green development. In 2010, we released the Hisense Green Development Outline, which implements green concepts into our corporate vision and strategic planning. With this, Hisense will lead the innovation of green technology in the industry. In 2009, Hisense co-led the effort in developing international LED backlight specification standards. Additionally, Hisense broke the world record in daily energy-consumption for refrigerators 6 times and 3 times for air conditioners. This year, Hisense signed a cooperative partnership agreement with the United Nations Environment Programme (UNEP), becoming the world s first corporate sponsor of UNEP s SEED Award. Hisense s sponsorship of the SEED Award and support for green innovations of outstanding SMEs re-affirms the company s commitment to green technology. Taking the 49M initiative as a good opportunity, Hisense holds this eco product launch event to help promote green development in South Africa. It is a meaningful step towards becoming a world-leading brand in the future for Hisense.

South African Staff celebrating a successful launch event