Vegetable-breeding company Rijk Zwaan from De Lier, the Netherlands, again has its own stand at the Asia Fruit Logistica from 8 C 10 September, in the Convention and Exhibition Centre of Hong Kong.
At this trade fair Rijk Zwaan will be paying special attention to the Caribbean melon concept which will be launched officially in Asia with the title Caribbean goes Asia . Caribbean melons stand out with their long shelf life and good flavour, and are a huge success in Central America and Brazil. From now on, Caribbean will also be available year-round in Asia, a fact which will be celebrated while the trade fair is on with an event for those chain partners who are directly involved. A special Caribbean corner has been set up on the stand, where the product can be tasted and information may be obtained about the concept and availability.
To inspire
Together with partner Chiquita Brands China, Rijk Zwaan not only presents Caribbean during the duration of the fair, but also various other product innovations. In an attractively designed cooling cabinet the products of Chiquita Brands China are exhibited in small consumer-packaging so that merchants and retailers can get a good idea of the market potential. In doing this, Rijk Zwaan does not just want to draw attention to its new varieties C the company also wants to inspire visitors to new forms of presentation and packaging concepts.
The Asia Fruit Logistica is the major trade fair in the area of fruit and vegetables in Asia and is being organised this year for the fourth time. Rijk Zwaan has stand number F29, which may be found in hall 5BC.
Contact:
Jan Doldersum
Rijk Zwaan
Tel: + 86 139 6984 2915
j.doldersum@rijkzwaan.cn
At this trade fair Rijk Zwaan will be paying special attention to the Caribbean melon concept which will be launched officially in Asia with the title Caribbean goes Asia . Caribbean melons stand out with their long shelf life and good flavour, and are a huge success in Central America and Brazil. From now on, Caribbean will also be available year-round in Asia, a fact which will be celebrated while the trade fair is on with an event for those chain partners who are directly involved. A special Caribbean corner has been set up on the stand, where the product can be tasted and information may be obtained about the concept and availability.
To inspire
Together with partner Chiquita Brands China, Rijk Zwaan not only presents Caribbean during the duration of the fair, but also various other product innovations. In an attractively designed cooling cabinet the products of Chiquita Brands China are exhibited in small consumer-packaging so that merchants and retailers can get a good idea of the market potential. In doing this, Rijk Zwaan does not just want to draw attention to its new varieties C the company also wants to inspire visitors to new forms of presentation and packaging concepts.
The Asia Fruit Logistica is the major trade fair in the area of fruit and vegetables in Asia and is being organised this year for the fourth time. Rijk Zwaan has stand number F29, which may be found in hall 5BC.
Contact:
Jan Doldersum
Rijk Zwaan
Tel: + 86 139 6984 2915
j.doldersum@rijkzwaan.cn
