Members of China Ecological Trip

Members of China Ecological Trip are drinking Mengniu milk to have a grand send-off.

The movie 2012 made people pay unprecedented attention to environment than anytime before. Recently, China Ecological Trip team climbed to the peak of Wuyi Mountain which was regarded as the second to none mountain in Southeast China. However, the sudden frozen storm made the group members exclaimed, The Day After Tomorrow comes
This activity was jointly organized by National Aflorestation Environmental Protection Commission, State Forestry Bureau, China Green Foundation and aroused extensive attention from various circles of the society. The fund was sponsored by China Ecological Grassland Fundation, which was the first Chinese special fund devoting to ecological grassland construction and protection and was built by Mengniu Dairy Group in September of 2009.
As active participant and sponsor of China Ecological Trip , Mengniu hoped that through on-the-spot exploration, more and more people could pay attention to situations and changes of China s ecological environment so that they could propagate ecological knowledge and let common people spontaneously participate in ecological civilization construction .
Anyone in China can apply for China Ecological Trip online, and there will be 10 lucky winners out of each period whom are going to be organized to experience and visit the functional area of forestry ecosystem. CCTV shall send professional team to film the whole process and show members experiences to the public. After the first two periods of the programs were held successfully in Sichuan Ya an and Shanxi Shangluo, Wuyi Mountain was selected as the third trip destination.
As the world develops towards green economy, China is also on its proactive move. Moreover, government, enterprises and general publics are all involved. As China s first dairy enterprise funding construction and protection of ecological grassland, Mengniu shall continue to spread the concept of green, ecological, and environmental protection and sustainable development to every level of the industrial chain.
It s known that Mengniu has invested totally RMB 400 million to environmental protection and built the sewage disposal plant in each production base nationwide. China s largest cow manure bio-gas power project at Mengniu Austasia International Dairy Farm has even been awarded World Symbol Project of Renewable Energy Utilization of Breeding by UN. The activities of subtraction life , treating the earth well and saving resources , green travel , Carbon Footprint and Mengniu green riders make Mengniu the only dairy enterprise that has closest relationship with green . The idea of subtraction life for a better tomorrow is widely accepted by urban white-collars. Through driving less, consuming less electricity and disposable chopsticks,. subtraction life is becoming a fashion now.