Mengniu Launched Special Month of Consumers Reception in March to Contact the Consumers without Distance

Figure Notes: On March 12, Mengniu Dairy Group s President, Yang Wenjun became a receptionist to receive consumers.

This March is Mengniu s Special Month of Consumers Reception , during which, Mengniu s management team including Yang Wenjun, would receive the consumers by themselves. On March 12, on Mengniu Austasia International Dairy Farm located at Inner Mongolia Helingeer, the journalist saw that Mengniu Dairy Group president Yang Wenjun became a receptionist to receive the visiting consumers and answered the questions from the consumers so that consumers could know more and better about the production process of Mengniu s natural pure milk with ecological quality.

It is said that Mengniu has received more than a thousand of consumers since the activity started.

Deep Communication --- Mengniu Dairy Group President Became a Receptionist

It is said that in the activity of Special Month of Consumers Reception held by Mengniu in March, the Group president received visiting consumers by himself which was the first case in domestic dairy industry. "I was very surprised that Mengniu s manager received us by himself", Ms. Zhang who lives in Hohhot, Inner Mongolia told the journalist pleasantly, "through the face to face communication with president Yang and the feeling of visiting Mengniu, Mengniu s practical and serious production attitude and professional production technology make us trust her more.

The Special Month of Consumers Reception in March was put forward by Mengniu Dairy Group s president Yang Wenjun, and he told the journalist, "It is not just to meet the upcoming 3 15 Consumers Rights Day, but to thank for the long-term supports from consumers; and also the tradition that Mengniu has always been sticking to. We not only dedicate on natural pure milk serving to consumers, but also make the production process transparent to convince the consumers. It is the real natural pure milk with ecological quality milk, only if it could stand the tests from the consumers.

Dairy experts say that, in Mengniu, the top managers have direct dialogues with the consumers is not unusual. Mengniu s mamgers always , appear at any supermarkets in China, and even the street retail shops to chat with the consumers, by which they know the real needs of consumers and adjust the enterprise development strategies. The enterprise culture of Consumers are the first is just the secret of Mengniu to improve the quality of the enterprise service.

"Every Day 3 15", Mengniu Completely Carries Out the Ecological Quality
"Around a thousand persons visit Mengniu ecological grassland dairy farm per month, there are about more than 10,000 visitors we would receive throughout the year , the receptionist told the journalist, "At Mengniu, no matter the working days or the holidays, each day is a Consumers Rights Day. Every day, Mengniu opens the door to welcome every consumer s visit and accept consumers supervision so that we can provide the consumers with the high-quality products and satisfactory service.
It is said that in Mengniu, all production bases use the entire sealed production equipments, and the comprehensive massage milking machine inhales the milk into the storage tanks directly and sends it to the next production link through the closed channel, which could fully guarantee the milk fresh and sterile, thus ensuring the quality of milk. Moreover, each pack of milk must pass the severe testing of 9 procedures, 36 monitoring places, 105 indicators to go to consumers, and all the test results must meet the severe standards strictly set by the system to fully guarantee the product quality. Along the way of visiting, the journalist saw that Mengniu's workers at each production link worked orderly, none of them was affected by the visitors, and even no one looked up to say hello. Even the cows who were listening to the music and enjoying the massage in the milking room turned blind eyes to the visitors around.

"After the close-distance visit to Mengniu production bases and ecological grassland dairy farm and the meeting with Mengniu president, I feel extremely happy and trust Mengniu more, Aunt Lee from Beijing particularly told the journalist after the visit, I hope more and more enterprises could learn from Mengniu to put the production process under testing microscope of consumers and make us feel at ease.