Decode Chinese Consumption Trend, Domestic Cheese Chosen to IN Life

What s the Chinese consumption trend in westerners mind? Zenith International says that in China, the consumption of cheese only accounts for 4% in dairy products market, however, the market will rise with the expansion of the fast-food chain stores like Pizza Hut and McDonald s. The person in charge of the export of The Cheese Company of British Milk Industry Cooperation Group also thinks that natural cheese will be the next important growth point of China s dairy industry.
The cheese consumption has become a symbol of IN life in this winter. And domestic cheese represented by Mengniu Distingue has attracted wide attention since they appeared in the market. For example, the plain breakfast cheese with rich nutrition will make the white-collars energetic while on working; the low-fat high-calcium breakfast cheese will be the best choice for ladies who always pursue beauty; the mild and smooth Cheddar Cheese which is quite popular in Europe and America and the red tea are the perfect match; the Grow Up Cheese with chocolate flavor and fruits is the good partner for children during their class break.
It s introduced that when cheese is developed and produced, Mengniu chooses the best milk from dairy farm in Helingeer and imports the New Zealand equipment. Meanwhile, New Zealand exquisite cheese technology has been integrated into Mengniu s production and the cheese produced takes both the rich nutrition and excellent flavor into consideration, which has won wide recognition from consumers. Distingue has been built as the first-class cheese brand. After hot shopping on Taobao Mall, Distingue has become the first cheese choice for consumers.
Experts points out that if we see the whole dairy industry as a technical pyramid, then cheese production lays at the top. It requires high level scientific and technical command and producing experience. As the leading enterprise of China s dairy industry, Mengniu has already built abundant product matrix, and if it further develops cheese or other high-tech products, it will meet developing needs of Mengniu as well as be quite significant for China s dairy industry upgrading and the promotion of Chinese people s dairy food intake.
News from Mengniu R&D Center says that Mengniu will launch more new products in 2010. Analysts points out that the goal of Mengniu is to build a comprehensive dairy product matrix to serve different people and meet various needs with high-quality and convenient products.
Experts say, Producing cheese means to step into the highest level of dairy industry chain. The natural cheese has become the next important growth point in China s dairy industry. Chinese dairy enterprises should seize this perfect opportunity of industry upgrading to optimize product structure and provide world-class milk products to consumers.