NBA+Mengniu:more milk, more sports, more health

In the summer of 2009, Pippen showed up in Mengniu s factory located in Beijing and signed his name on the proposal of more milk, more sports, more health . 20 years ago, NBA authorized CCTV the relay right for free. But now, in China, NBA is not only basketball games, but the very influential event in various respects of the society.
What Does China Mean to NBA?
China has over 300 million basketball fans, and the number of which nearly equals to American population. China has already been the largest market next to the U.S. In 2009, among well-known domestic and international brands which has cooperated with NBA, the performance of Mengniu is worth praising.
In 2009, Mengniu with NBA and Shandong TV jointly organized a basketball game talent show --- Mengniu Blueprint for Basketball Talents that lasted for 5 months. It was very influential and what s more, such NBA super stars Pippen, Hamilton, Anderson, Horry, and Nash had showed up in the activity and the most popular Fancy Basketball Performance Team ---American Harlem Globetrotters also came to join in and recorded AV to congratulate Mengniu s 10th birthday.
Such an activity that lasted for so long a period of time with so many basketball super stars joining in fully illustrated the importance of milk to the sports and health, and the close nature tie between milk and NBA. Meanwhile, from another point of view, it reflected Mengniu s powerful brand influence. After drinking Mengniu milk, Pippen and Horry praised highly as Mengniu, awesome. and The taste is perfect. It has a thick milk fragrance, which reminds me of the milk I had when I was a kid. . On the Nash fans interview meeting, Nash felt interested in the package of Mengniu milk and said, Wow, it s the color of Phoenix Suns. I love it. Maybe this kind of praise is not that easy to get even with a lot of advertising expense. From this point of view, it can be said that Mengniu is the biggest winner in the basketball star players activity.
When Pippen met Mengniu managers and drank Mengniu s fruit and vegetable milk beverage, he loved it so much. Pippen hoped that Mengniu could send him some to the USA, because he hadn t had this kind of beverage before in the USA. I don t know if Pippen s wish has come true, but it s the first time I saw a super star behaved like this.
Concluding the marketing strategies that every enterprise used in the NBA stars activity , we think that it might be a good way to sign advertisement contract with NBA players, but some wiser company made more efforts on letting stars love their products, agreeing with their ideas, and finally achieving the most satisfactory outcome.