Mengniu Develops "Green GDP" and Endeavors to Become the "Global Climate Citizen"

Ordinary Chinese people's concerns on the environment are rising day by day. In the survey of "what's your most concern" which was recently done by "China Comment" magazine, the issue of environmental protection ranked No.7 which has the same important position with the issue of social gap between the rich and the poor, medical care, schooling, buying houses, etc, which shows that Chinese people are concerning more about "myself" in the higher level of understanding and paying great attention to their living environment and city. What's more, they hope to seek greater happiness for the next generation.
At the same time, from the automobile manufactures to the household appliances, from the electronics industry to the food industry, the domestic leading enterprises in various industries exert great efforts to put the energy-saving and emission reduction into practice. The leading enterprise of Chinese dairy industry, Mengniu Dairy Group, endeavors to become "Global Climate Citizen", and has won wide social recognition by making active explorations of "green GDP" through 10 years' production practices.
From an Enterprise to a City

In recent years, during the enterprise development, Mengniu has explored a set of "addition and subtraction" rules of eco-environmental protection. Around the low-carbon economy, Mengniu creates the "green industry chain" is to promote achieving China's energy-saving emission reduction targets, which is Mengniu's "subtraction"; and around the grassland eco-construction, the establishment of Mengniu Ecological Grassland Fund is the "addition" of protecting the environment-protection performance and enhancing the green effect. The equal emphasis of "addition" and "subtraction" can be said to be an effective and long-term mechanism of solving the problem of protecting the earth.
In addition, Mengniu Group attaches great importance to the environment publicity and the education functions, receives about 260,000 visitors per year from the society each year, and obligatedly propagates the responsibility of protecting the environment to the society, which actively promotes the Inner Mongolian government's pace of environmental governance. While developing the industry, Inner Mongolia invests a lot of money on ecological construction and the city's vegetation coverage has reached 70%.
From an enterprise to a city, environmental protection has become a part of enterprises and urban constructions, which is the exploration of China's environmental protection. The data shows that Mengniu's accumulated input of environmental protection capital--- RMB 400 million is used in energy conservation and wastes reduction, which equals to the number of Beijing's entire year's ecological benefit compensation fund. The "20 best enterprises of energy-saving and emission reduction" is the best award for Mengniu's performance of environmental protection.

From the Spiritual Movement to the Lifestyle
Those who are familiar with Mengniu know clearly about the terns as "green subtraction life", and "eliminating the carbon footprint". For all the time, Mengniu call on the consumers to be environment protectors. The ideas of no-car one day, using less disposable chopsticks, and turning off the light for one hour have spread quietly among the city people. Through the "reduction of emission, burdens, pollution, desire, and speed", people can practice the lifestyle of "simplifying the complexity, returning to the simplicity, subtracting the life, and doubling the happiness".
Recently, Mengniu Ecological Grassland Fundation which was jointly founded by Mengniu and Ecological China Committee launched the large-scale public welfare activity of "100 activitie of saving the earth", through visiting the theme website (http://green.mengniumilk.com.cn/), the netizens can not only participate in the environmental actions on the platform, but also state their own "green declearations" and suggest other friends act together. Site on-line 2 days, the click-through rate has exceeded 50000, basically you can see the birth of a new environmental idea per second. The original spiritual movements have become many people's lifestyles, Mengniu's efforts can be seen by all of us.
From the Environmental Protection to Win-Win
Why many companies are unwilling to invest the environmental protection fund? The most fundamental cause is that it's very difficult to seek the balance point of achieving the "win-win" between the ecological responsibility and the economic efficiency. In this regard, experts from China Economic Forum said that, achieving "win-win" is the key for the enterprises to occupy the green high ground and lead the industry development.
In the settlement of the conflict between energy conservation & wastes reduction and economic benefits, Mengniu has made useful exploration. Taking the methane power plant on Mengniu Austasia International Dairy Farm for example, as the world's largest livestock-manure methane plant, it can turn the excreta of 10,000 cattle into biogas and biogas slurry, realize the reduction of 25,000 tons of carbon dioxide each year and provide annual electric power10,000,000 kw/h to the state grid, and turn the excreta of cows into high-level cattle feed, which is truly a "green GDP" and a "win-win" model of ecological responsibility and economic efficiency.
"Many countries in the promotion of energy conservation and wastes reduction are contradictory, because it not only will require substantial funding, but in the short term, would 'hinder' GDP, that's why the effectiveness of the Copenhagen Summit was not reached". Experts pointed out that in China enterprises achieved good results of trying to solve this contradiction and develop green "GDP", which is worth more recognition and participation from the society.