Stars Participation in Mengniu s Public Welfare and Their the Social Values

One of the reasons of why many companies are keen to carrying out the public welfare activities is to take the social responsibility, and the other reason is to create a good social image of the company. This is basically a good thing, but many companies will always be misunderstood.
In fact, the public welfare activities carried out by the company is an exemplary, with the hope that more enterprises or individuals could participate in the public welfare. How to establish the exemplary? Mengniu is a good one who is worth learning from. In many public welfare activities of Mengniu, there are some positive stars have participated in, which brings great influence and appeal, so that more people will take part in the public welfare activities self-consciously.
From sending the love milk a few years ago to recent "Love's New Year gifts", in Mengniu's public welfare activities, there were many stars, which can virtually created an example force In the recent "Love's New Year gifts" activity which were held jointly by Mengniu, China Children and Teenagers Foundation, and China Milk Loving Care Foundation, there was a popular music group BOBO. BOBO group's very optimistic and healthy, who has participated in such an event, would make many children feel very warm, and make more people feel comfortable and free to participate in the activity to send the little kids New Year gifts.
Stars' participation in public welfare activities, particularly in those carried out by well-known brands, will make three aspects achieve the win-win situation. The society will benefit most, because the participation of the large enterprises and stars will involved more people in the public welfare activities. Second, the enterprise will get the values of improving the brand's image. Finally, the stars will benefit too, at least, their social image has got improvement.
Many people have said that enterprises will not participate in the social welfare activities without any reasons, in fact, these words does not make any sense. Today's economy has entered a period of global competition, enterprises have to proceed from consumers' minds, build a platform which can get consumers' acceptance and has a social justice background, and implement the humanization marketing activities, while the public welfare starts from the concerns with human's survival and development, and society progress, and communicates with the consumers through the public welfare activities, by which, the brands marketing can be spread and expanded, while generating the public effects, consumers will find the favor towards the products and the service from the enterprise, which has been recognized by the whole society.
Therefore, the most enterprises and individuals will not participate in the public welfare activities with many utility thoughts. In such activities, as long as the enterprise is sincere and frank, they will not inevitably get the values which are endowed by the society. It is said that everything is bidirectional. As long as you are sincere with others, others will naturally be sincere too. Surely it is the truth.
Of course, when the enterprises carry out the public welfare activities, they should enhance the influence as much as possible. It is not just the enterprise will benefit, but the society will benefit most. Therefore, any public welfare activity carried out should be influential and impressive, as long as the enterprise is responsible for the society with heart. There's no need to care too much about what others have said. To invite more people and enhance the influence will make this event more meaningful and bring greater benefits to the society.