Mengniu Inaugurates the Period of China Dual Functions of Yogurt

On March 17, 2010, in Mengniu Dairy Group Yogurt News Conference, the domestic high-end yoghurt s Health Food Certificate Approval was released grandly. Industry experts said that Mengniu yogurt is titled with the Health Food not only marks that Mengniu has made an epoch-making step in the area of functional yogurt, but also means China s yogurt has entered a new period of Dual Functions of Health .
At the conference, the journalist learned that in the "Health Food Approval Certificate" of Mengniu yogurt it stated clearly that the functions of Guanyiru yoghurt were regulating the intestinal bacterium and strengthening the immunity. It is known that during examining and approving of Health Food of Mengniu s yoghurt, the most important assessment criteria are, besides ensuring that the number of the live bacterium in yogurt in the shelf life must be more than 107/ml as it has marked, but also passing the experiment of the function effectiveness to the animals/humans by the state designated institution.

Getting the 'Health Food Certificate approved by the State Food and Drug Supervision Administration means the health care functions of the products have recognized by the State departments. , the chairman of Beijing Health Products Association, Tian Dafang who presented the conference, interpreted the significance of the Health Care Function , Health products are the food with special functions, cannot be managed as the standardized management of the ordinary food, and must pass the severe register and approving procedure to ensure the safety and effectiveness of the products."

There are many varieties of yoghurt in the domestic market, but the products with "Health Care Function can be found almost nowhere. Crowned with "Health Food Certificate , Mengniu led the way and was the first to provide consumers with a safe and smart choice. Moreover, industry experts also believed that, along with the appearance of Mengniu s "Health Food Certificate" yogurt, there would be clearer industry segments on China yoghurt market.

After the conceptual distinction with the ordinary yoghurt, high-edged functioning yoghurt would take the Guan Yi Ru Yogurt as the first industry standard to keep developing.

Industry experts predicted that, in five years, the yoghurt market capacity would take up 1/3 of the China s dairy market in which, the functional yoghurt would be the largest category. During the yoghurt becoming the highlight of the whole dairy industry development, undoubtedly, Mengniu has set a benchmark of categorizing the high-end health yoghurt into a specific segment, and will lead a more promising future of China s yogurt market.