Boao Forum for Asia: Analyzing the Global Green View through Mengniu

On April, in Hainan, 2010 Annual Meeting of Boao Forum for Asia which got great attention ended perfectly. More than 1700 international politicians and dignitaries, enterprise executives and economic experts gathered in Boao Forum, which had the greatest scale in the history. As the only dairy enterprise partner who has been invited by Boao Forum for past four years, Mengniu brought its "Milk Deluxe" with the top quality to provide nutritional assistance to the guests. What s worth the attention, with the continuing escalation of "Boao Forum for Asia," and the expanding influence to the world, Mengniu Dairy Group which took the lead of advocating the green economy in the industry also simultaneously achieved the transition of "World Cow". And its "Green-Gold Model" that was always stuck with positively responded to this year's topic --- "Green recovery: practical choice for sustainable development in Asia".
Compose a harmony movement with the green.

For the theme of "green recovery", Zhu Youhua, the vice president of South China Sea Institute, said that through developing the low-carbon economy to continue the sustainable growth was an inevitable trend and a severe challenge for Asian emerging economies.

And as early as Mengniu began to be founded, its industrial distribution was arranged with the green concept. On the one hand, returning farmland to field and introducing the high-quality grass seed to set up Asia's largest single-unit farm - Mengniu Austasia International Dairy Farm and others as a series of international ecological farm. On the other hand, Mengniu strengthened the green ecological strategy, fully using the cow dung to make animal bedding and other wastes to realize the methane power generation and develop the circular economy.

Comparing with the traditional dairy farms, the key of Mengniu ecological farm is to achieve the harmonious co-existence of the farm production and the natural environment, and develop the green industry (growing grass) while developing the white industry (producing milk) . Gathering the world's leading dairy trends of "natural products, raising the cattle intensively, utilizing the advanced technology, and practicing recycling economy", Mengniu led Hohhot from "Dairy Capital of China" to "Dairy Capital of the World", which composed a harmonious dual movement of both the nature and the economy for the Chinese dairy industry.

Build a world-class with high technology

Recently, the economist Zhang Weiying wrote, It s the second shift of the economy development that from the advantage of low cost to the industry upgrade of high additional value. It s proved that only the industry model that keeps realizing the industry upgrade with the support of high technology, and wins the world s recognition, could better make the prediction come true and provide new impetus for the economic development.

Mengniu invested a lot to build the high intelligence production base and the high-tech dairy research institute that integrate teaching, training, research and development, testing, production, storage, and visits in a whole, and meet the world's leading dairy standards both in production and research.

As Asia s largest single liquid milk processing plant, from receiving the milk to outputting the products, all of the links are processed by the central control system, instructed robots pack and palletize, and the daily treatment is 2000 tons of milk. High-tech dairy research institute is the domestic largest and the international top dairy research and development center with the highest technologies, in which there are the champion dairy technologies from 16 top providers and research institutes such as the University of Cambridge, Group Danone from France, and Chinese Academy of Sciences that form a full-developed international leading chain of the production and research & development.

One of the leaders of Boao Forum for Asia pointed out that the main reasons why Mengniu could serve Baoao for the past four years were Mengniu s quality and service as ever before, the continuous upgrade of the enterprise strength and the growing international brand image. Mengiu s Green-Gold Model creates a beautiful blueprint for China s dairy industry. No matter from building the green industry chain, or its "milk matrix" with comprehensive coverage, it can be seen that Mengniu is creating a layout of being a new global giant.
In this regard, Mengniu said that with the aim of serving the consumers and the support of comprehensive strength of ecology and technology, etc, Mengiu Dairy Group will lead Chinese dairy enterprises to make a leading performance in the world.