Understand consumers win, Mengniu joins consumption giants in community carnival

Recently, the Southern Newspaper Media Group cooperated with Mengniu Dairy Group, Haier Electronics, Buick and other first-class enterprises to initiate the activity of "2010 Brands Tour to Community & Consumption Carnival". The activity would be held in eighteen large and high-quality communities in Guangzhou to offer consumers a brilliant and distinctive visual feast while showing them the high-quality life.

Highlight One: Mainstream media and leading enterprise align together

A consumer, Mr. Wang told the reporter, "It s Southern Newspaper that elected these brands, so we certainly trust them more. And through this activity, near our home, we can know better about these good brands such as Mengniu. I hope that such activities could be more in the future."

The new form that the credibility of authoritative media and the quality products of top brands jointly went into the community brought consumers a special experience. Taking Mengniu, the only dairy brand in this "Community Carnival" activity for example, escaping from a one-way brand information dissemination in the supermarkets, Mengniu kept a close contact with the community residents, and more friendlier displayed the enterprise as a leader of China dairy industry, and the outstanding achievement in the construction of natural ecological grassland pastures and building all-round products matrix.

Highlight Two: Consumption Carnival brought relaxing new consumption experience.

In the "Consumption Carnival" activity, there were not only the well-known brands show, and also more abundant and relaxing carnival games, shopping experience, on-site lottery and other entertainments.

The open interactive experiences, innovative ideas, easy communication ways created a relaxing and pleasant atmosphere for the public. It was in this atmosphere consumers were able to spend a wonderful time with their family and neighbors and enjoyed top consumption experience.

There were many interesting games, and if the consumers were tired, they would be able to buy milk to drink. On-site staff of Mengniu said that many consumers initiatively asked various questions about milk, and on that day, not only the healthy and nutritious dairy products were demonstrated to the public, but also Mengniu s brand content of the advocacy for health and quality life were spreaded during the communication with consumers.

Highlight Three: Consumers are the first --- All-Round Service
The enterprises which are always in the consumers position will win the whole world. Therefore, the face to face communication with consumers is an important way to establish the affection between the consumers and the enterprise. The "Consumer Carnival" offers the enterprises with a platform of getting closer to the consumers, and a window of making the consumers directly know the high quality brands.

On the activity site, a leader of Mengniu Dairy Group said: "Mengniu Dairy Group has always paid close attention to the feelings of consumers. Last year, Mengniu firstly introduced the domestic first panoramic video technology company website which coupled with the full range contacts --- enterprise official website, shopping town, blog, and the micro-blog, to obtain first-hand information from consumers, and in the greatest extent to get close to the consumers needs.

It is a long-term task for Mengniu in this new year to further and directly face the consumers through multiple channels to enhance the communication and interaction between each other."

Industry experts pointed out that, from the "ecological quality of March 15, green and health of 365 days" to " Special Month of Consumers Reception", and then to the "Consumption Carnival", every time s active participation made the enterprise get closer to the consumers. The consumer-centered culture and service concept is one of the secrets that Mengniu has been in the leading position in the dairy industry and won the market.