Half year report released, Mengniu s green power won the industrial champion

On August 31st, Mengniu Dairy Group released its 2010 half year report. Statistics showed that Mengniu yielded revenue of RMB 14.4342 in the first half year of 2010 with 19.31% of growth rate compared to the same period of last year, and net profit reached RMB 618.8 million. Analyst pointed out that in the first half year, Mengniu did excellent job in balanced progression over farm construction, R&D innovation, product streamlining and green development. Either from current market value or future projection, Mengniu laid solid foundation for defending the full year dairy champion.

In this half year report, there are many highlights among which green development model is the most shining point. Green gold industrial chain is one of the key words mentioned in the report and good quality, green life demonstrates Mengniu s marketing and development strategy. Dairy experts say that green economy is not only a buzzword in today s global economic circle, but also the overall renaissance of Chinese dairy industry and the important power for rapid development.

For Mengniu, solid foundation of milk supply and green development strategy is the double momentum for Mengniu s sustainable growth.

According to the report, several important and large investment are done in the area of ecological milk supply construction. On one hand, Mengniu invests RMB 400 million in Tonglia City in Northeast of Inner Mongolia to build 10,000 herds-scale modern dairy farm; on the other hand, Mengniu also builds the same scale farm and production plant in Yinchuan City, Ningxia Autonomous Region.

Till now, Mengniu has accumulatively set up 13 dairy farms with each holding capacity over 10.000 herds and will build 20-30 such farms by investing over several billion RMB, with which Mengniu will take the largest advantage on domestic milk supply.

Senior researcher Mayu from public policy department of China society of Economic Reform thinks that ecological milk supply development will lay a solid foundation for Mengniu s development in coming 10 years. On the basis of recyclable economy and low carbon production, Mengniu makes great efforts to green industrial chain building and disseminates green concept to public so that green development can not only become part of Mengniu s culture philosophy, but also could practice the green responsibility on half of the entire Chinese enterprises.

In recent years, many experiential activities such as green transportation, low carbon movement , well treat the globe, preserve the energy , and ecological movement supports China etc. Mengniu successively launches many influential green public activities to bodily promote green lifestyle and proclaim Mengniu s green enterprise image and strong sense of social responsibilities.

Green economy is the most dynamic factor in brand growth. For Mengniu, from the upstream of ecological farm construction to complete product category, from low carbon production to implementation of green responsibility, Mengniu s green quality and growth power will undoubtedly push Mengniu to the champion of Chinese dairy industry. This year, Mengniu represents Chinese dairy industry to firstly step into the world s top 16 dairy companies. The brand influence and industrial leader image presented in the half year report supports Mengniu to go nearer to the target of world s top 10 dairy companies in the future 5 years.