Superb quality successfully supports lunar exploration program

Recently good lucks arrived at Mengniu one after another. After successfully ranking to the world s top 16 dairy companies, Mengniu was honorably designated as the exclusive milk product supplier for China Lunar Exploration Program, and this was the 7th year since the first cooperation with China aeronautics. That Mengniu can achieve such glamorous performance should attribute to successive breakthrough on scientific innovation and initiating of industrial upgrading. What s more important was Mengniu s exploration on green and ecological economy which enabled Mengniu to gain more competitiveness and lay a solid foundation for Chinese industry.

High quality comes from good milk source

Mengniu has been considering product quality as the surviving method for the company and concentrating great efforts to cultural atmosphere that quality is the priority. In the preliminary of its development, Mengniu comes up with ideas that quality is dignity. Under this cultural environment and in order to implement this concept, Mengniu staffs pay diligent attention to each detail so that every links of quality is duly emphasized and strictly examined. That milk supply construction and scientific management is the source for good quality from Mengniu.

Mengniu has built eleven super large scale dairy farms with each hold capacity over 10,000 herds nationwide. Soil, grass, water and air free from pollution are located at these farms and animal welfare concepts are fully implemented here to make cows live lightly and milk happily. At present, raw milk from these types of farms amounts to 60% of the entire milk supply for Mengniu.

Meanwhile, Mengniu built high-tech dairy R&D center to gain more technological power so that product quality can be sustainably promoted. Regular test on ram materials and finished products actually guarantees all products outing factory meet strict standard requirement of food safety. What s more, Mengniu builds up strict quality responsibility system to make quality control standardized and systemized, by which a complete tracing system of quality following up is set up and each pack of product can be traced back to the responsible person.

Good quality wins public trusts

Brand promotion is closely related to trust from consumers and strict management and product standard. Just because of Mengniu s green and healthy milk source and high-tech modern production system, can Mengniu lead become the leader in Chinese dairy market and recognized by consumers in and out of China.

Golden and silver is not as good as consumers praise. Mengniu successively wins a series of honors such as capital consumers favorite milk the most favorable product , best food brand and consumers most satisfaction prize . These positive recognitions help Mengniu to become the leader of the dairy industry.

From brand awareness to brand construction, from brand management to systematic brand promotion, brand has already become the essential part of enterprise management. Responsible person from Mengniu points out, Mengniu milk is designated by China Lunar Exploration Program as exclusive milk supplier. This is another prestige and demonstration on quality after seven years cooperation with China Aeronautics. Mengniu will cherish this honor and go on making efforts towards product quality to let consumers drink nutritional and safe milk.