"Jiangyin s opportunity during Shanghai Expo

On May 1st, Shanghai Expo catching eyes from all over the world was kicked off. As the biggest event in history, it would bring huge positive economical influence and brand popularization. Especially for Yangtze Delta River Zone, the launch of Shanghai Expo was a good opportunity for cooperation among regions and flourishing development. Jiangyin, a city good at catching opportunities is promoting economical and city s transformation by its social effect.

Now, Jiangyin Tongji Steel Co, Ltd is in full capacity and keeps the state till this September. The reason for its growing trend of little-known small and medium enterprise due to participation in Shanghai Sunshine Valley Project, therefore, the number of orders soared twice than before.

The self-developed automatic robot has been dedicated operated when applying in steel production, which was the first case in China. After the cooperation between Shanghai Expo and Shanghai construction, they cooperated again to undertake the steel welding of Shanghai Center . "Shanghai Expo enhanced and upgraded the domestic influence, as well as built the team spirit, it was a valuable opportunity for small enterprise." said Gong Yuan, chairman of Tongji Steel Co. Ltd.

"It is important for seizing this current opportunity, but moreover, we should focus on Expo brand influence", Jiangyin explored a road to transformation based on this general idea.

It was learnt from Business Bureau that there were more than ten enterprises have participated in the preparation of Shanghai Expo, and pavilion construction. With the accomplishment of projects and orders, enterprises have developed towards high-end industry and made size bigger while big enterprises expanded its industry chain in diversity fields.

Jinyi Culture Company has issued hundreds of souvenirs with more than then serious for Shanghai Expo, and the final sales plan would be reached more than 1.5 billion RMB. What surprised us was that they began to take the souvenir in 2010 Guangzhou Asian Games and 2011 Shenzhen Games by successfully issuing Expo souvenirs. Jiang Yin Yuhua Aluminum Company has taken aluminum supply mission during World Expo, which has created brand in the Yangtze River. Han Kun technology company was firmly confirmed by Expo Organizing Committee with clever design and new security procedures.

Leading enterprises in Jiangyin grew better by Expo, all enterprises began to multi-field penetration and extended industry chain. Fasten Group, as the leading enterprise in domestic wire rope in China, it provided more than 700 tons of material. By the opportunity, it extended from bridge field to large building. Leading domestic IC packaging and testing company, Changdian electric technology ,hasn t stopped production after delivery three million tickets for RFID mobile phones, till now, it has capacity of 4000000 RF-SIM each month . After enjoying the cake" which stood for technology embedded in public life, Changdian continued to research and develop new products of RFID identification products by the strong strengths of traditional manufacturing industry and use of new technologies extending in the industrial chain, and developed towards end consumer electronics development.