The Exhibition of Italian Design and Intellectual Property Protection Held in Tongji University

On April 28th, the Exhibition of Italian Design and Intellectual Property Protection, co-hosted by Tongji University and Italian Trade Commission, was held at the lobby of Zonghe Building. Mr. Vattani, President of Italian Trade Commission, Mr. Massimo Roscigno, Italian Consul General, Mr. Umberto Croppi, Vice Mayor of Rome, and Mr. Jin Xingming, Magistrate of Yangpu District, as well as President Pei Gang, Vice President Chen Xiaolong, and Prof. Wu Zhiqiang, Dean of School of Design and Innovation, attended the opening ceremony and cut the ribbon together with other distinguished guests.

In the afternoon, Vice President Chen Xiaolong and Italian guests attended the press conference, introducing the project of Shanghai International No.1 Design Field to the journalists. They also showed great interests in strengthening the communication and cooperation in design and innovation.

The exhibits on display are masterpieces over one century, which are collected by Italian Patent and Trademark Office and transported to Shanghai directly from Italy. The visitors can enjoy the most authentic Italian art works. The exhibits include models, precious documents of original edition (drafts, drawings, patent certificates etc), movies, commercials, sound recordings and so on, covering furniture, clothes, food and transportation, most of which symbolize Italian production design. The drafts and patent certificates displayed revealed the significant role that social mechanism plays in guaranteeing products Made in Italy .

Before the opening ceremony, Vice President Chen Xiaolong and Assistant President Wu Zhiqiang met President Vattani.

The Exhibition will be free and open from April 28th to August 31st, and then will be displayed in Jiading Campus. Forums and contests on Italian design and innovation industry and intellectual property protection will also be held during the Exhibition.

The Exhibition has got great support from the government of Yangpu District, CCPIT Shanghai, Shanghai Economic and Information Technology Commission and other organizations.