The First Selection of Advertising Excellence was initiated by Guangdong Feed Magazine and Guangdong Feed Industry in September, 2008. Among the 102 nominated advertising pieces from 61 enterprises, Azure Tongwei, stood out and won Advertising Excellence of the selection in October, 2008. Designed by Mr. Guo guo from Tongwei s Marketing Department, Azure Tongwei was given unanimous credit for its embodiment of Tongwei s corporate culture by excellent artistic visual effects.