US (NY): School vending machines filled with local carrots?

At high schools in Cincinnati and New York, vending machine choices include Coke, Gatorade and now carrots -baby carrots from Bakersfield. Bolthouse Farms and other farmers apparently have installed all-carrot vending machine as part of a national campaign that packages and markets carrots like junk food. The campaign is an attempt to get kids to eat healthier and fight childhood obesity, according to the Daily Comet. A group called "A Bunch of Carrot Farmers," spearheaded by Bolthouse Farms, launched the marketing campaign. Cincinnati and Syracuse are national test markets.
The campaign comes with an educational component - an entrepreneur class where students compete to see who can sell the most carrots, according to the Comet. Schools Bakersfield provide carrots from Grimmway Farms and Bolthouse to students. But food services officials had not heard of carrot vending machines in schools here. "But it's a good idea," said Sharon Briel, director of food services for Kern High School District.