South Korea launches buzz Korea
Posted: Mon 28 Mar, 2011 1:30 PM
The Korean Tourism Organisation (KTO) has revealed buzz Korea , a global online campaign designed to promote South Korea s food culture to the world with the help of Hollywood star and YouTube musicians.
The new online campaign showcases the different aspects of Korea targeted for English, Chinese, and Japanese-speaking countries. Lee Charm, CEO, KTO, was quoted in Travel Daily Asia as having said that they would like to see the wide-spreading of the Korean culture and food to the American audience through this global campaign where popular YouTube and Hollywood stars in the United States are participating, and that they are expecting increased activities of internet users and their online contents to be shared voluntarily in terms of Korean charms and information.
In line with this campaign, KTO has launched the Korean Food, Top Chef Challenge featuring celebrity TV chef, Cathlyn Choi, with six American chefs facing the challenge to cook Korean food.
