Mengniu Milk on Hot Sales in Hong Kong China s Milk Returned to the World Market

Mengniu Milk Returned to Hong Kong Market

The mainland dairy products once withdrawn from Hong Kong market are now returning to Hong Kong citizens life. The news from Hong Kong demonstrates that the sales of Mengniu milk in Hong Kong has rised significantly these days. Survey shows that Mengniu products, that once has occupied 50% of Hong Kong's market share, is now becoming Hong Kong people s preferred brand again with its high quality.
Last year, after dairy food safety scandal, mainland market milk brands were pulled out of the Hong Kong market. However, at present, the mainland brands who got the permission to "re-entry" are still rare. Some consumers and professionals have expressed their confidence for mainland brands and look forward to more high-quality brands like Mengniu could come to Hong Kong.
Chinese Milk Return to International Market with Strong Inner Strength
Hong Kong market is very strict on safety inspection of products. After last year's dairy food safety scandal, it becomes even stricter with mainland products. Before being on sale in Hong Kong Market, Mengniu has also experienced several rounds of stringent tests. After strict and multiple self-tests and Hong Kong food safety and health department s relevant tests, only if all tests have been fully passed, can Mengniu's product get his way to enter the market,.
Many people probably has noticed that comparing with Mengniu's first time boisterous scene of landing Hong Kong, the re-entry this time doesn t have significant advertisement and promotions. However, due to the accumulated popularity, Mengniu still maintains good sales performance. The same situation also appears in mainland market, taking the leading enterprise Mengniu as an example, the company focuses more on the pasture and other fundamental constructions. Through strong inner strengths, adjusting industrial structure and developing recycling economy, Mengniu enhances his core competitiveness and faces consumers more sincerely.
After last year s dairy scandal, modern pastures in Meishan and Hongya of Sichuan province and other areas invested by Mengniu began to finish and put into production. At present, in China, there are already 11 pastures with holding capacity of 10,000 herds, Source milk from modernized pastures and communities accounts for more than two thirds of Mengniu s raw milk supply. In the foreseeable future, Mengniu will become the largest owner of the largest dairy farm milk supply.
This series of actions is the evidence of Chinese dairy industry s recovery after brutal baptism. Although considerations and thoughts for Made in China are more severe and strict, under leadership of the leading enterprise as Mengniu, more and more Chinese brands will have ice-breaking trip of returning to the international stage.
Mengniu Leads "Green Renaissance" of Dairy with Solid Foundation
An enterprise s recognition and interpretation of a term often represents its cultural spirit and orientation of philosophy. In the interview, Mengniu s recognition of ecological and circular economic pasture is that taking cow farming as main body; with organic, environmental technology as the support, integrating the grass planting, forage processing, cow farming, manure treatment, vegetable growing, flower ornamental, staff training and tourism into a whole to build a resource-saving, environment-protecting and ecology-touring pasture.
What s more praiseworthy is that this green concept has been carried out in real life, that is Mengniu Austasia International Dairy Farm. With 10.000 cows, unified breeding, and mechanical milking reflect the intensive nature; RMB 45 million of investment on world's largest bio-gas power plant whose daily manure treating capacity is 500 tons, daily production of methane is 12,000 cubic meters, annual electric power reaching 10 million KWH, and annual about 25,000 tons CO2, all these we see at Mengniu outlines a clear operation of ecological dairy farm, which has become the model of China's dairy industry in green economy development.
More and more enterprises have placed more efforts and resources on reinforcing the fundamental construction. Mengniu s 2009 semi-annual report showed a sharp contrast, comparing with big expense on market recovery, there was more invest on pasture construction and substantial reduction in fees. Therefore, the company paid more attention to infrastructure and development of circular economy and devoted itself to make green economy concept in between the whole industrial chain. Insiders pointed out that as domestic dairy enterprises changed their concepts, green economy model would be a new developmental path of China s dairy industry in the future. And the promotion of this model to China's dairy industry s sustainable development has emerged.
Recently Rabobank International released the report of 2009 global dairy companies ranking in which Mengniu Dairy Group was ranked No.19. This was also the first time for China s dairy company to rank into the world s top 20. Xu Fengxian, the economy expert from Academy of Social Sciences said, In the past, Mengniu integrated the dairy industry in Inner Mongolia. It had optimized resources to expand scale and taken the opportunity of economies of scale to produce effects of scale. Mengniu s ranking into the world's top 20 dairy companies proved that this method was successful and other industries could learn from and promote it.